Myths About Day-of Coordination

Myths About Day-of Coordination

By: Ashley Toney, Founder and Owner at Toney Consulting – your full service wedding planning company

When Lauren asked me to write a guest blog post for her website on Day-of Coordination, I was over the moon! Not only because I love her brand, but because this topic is very much an oversight for most people.

There are many myths that come along with Day-of Coordination and that is what I am going to provide more insight on here. But first, I’d love to give you a little insight into my life.

My name is Ashley Toney. I am a professional event planner and marketing consultant based in Upstate NY and servicing clients globally. My passion is helping others create memorable experiences and growing small businesses. I have a Bachelors in Entrepreneurship and a Masters in International Marketing and Project Management.

I’ve planned conferences for Fortune 500 companies like 3M, State Farm Insurance, Exelon, and Lockheed Martin to small statewide businesses across New England, Texas, and Washington State. Through a variety of marketing efforts, I’ve helped small businesses grow locally to national and international levels of success.

My mission is to help others succeed. Whether that means in business or creating successful weddings for my wedding couples. Success can be defined in many different ways. My success comes from the joy of my clients.

Enough about me. Let’s get to the good stuff. Are you ready?

Myths About Day-of Coordination

Myth 1: the coordinator only shows up day-of to help facilitate.

Myth 2: the coordinator only helps with the ceremony and then leaves.

Myth 3: day-of coordinators cost too much.

First, these cannot be further from the truth. There is SO much more that goes into day-of coordination. I want to make sure you hire the right day-of coordinator(s) so I’d love for you to follow along.

Myth 1: the coordinator only shows up day-of to help facilitate

Day-of coordinators hop on board the wedding planning train up to 3 months from your wedding date. An experienced and knowledgeable coordinator will connect with you in advance to begin gathering details that you have already planned and pick up the pieces that you have yet to plan. They will gather your vendor information and begin reaching out to all booked vendors to connect and confirm details. They will reach out to tentative vendors to finalize details and gather contracts as needed. Additionally, they will meet with your booked venue to confirm details and touch on the minute details that have yet to be covered.

Hiring a day-of coordinator that will connect with you up to 3 months prior is critical to the success of your big day. No coordinator should show up day-of and expect to run the show if they do not have the necessary details and connections with decision makers and vendors.

Myth 2: the coordinator only helps with the ceremony and then leaves

Wow! If this happens, ask for your money back. Seriously. Unless you have only contracted the coordinator to work your ceremony, they should stay until the end of your reception and then go even as far as picking up décor and closing down the venue, ensuring all vendors have broken down and are on their way home.

Day-of coordinators will be there for unlimited hours day-of – from final set up details, to hair and make-up, photos, full ceremony, reception introductions, cake cutting, food service, and full venue breakdown. Coordinators at Toney Consulting will even go as far as taking care of all wedding gifts, securing them, and giving them to the bride and groom or immediate family members for safe keeping. It’s the little details and service like this that really make your day special.

Myth 3: day-of coordinators cost too much

Just like any company, there is a system in place for setting prices for products and services. It varies from company to company but the foundation is this:

  • The current demand in the market

  • What customers are willing to pay

  • The perceived value provided to clients

Services are typically priced according to value-based pricing. This means that the services are priced based on the perceived value of the services to the customer.

All of that being said, pricing will vary depending on the location. However, in general, Day-of Coordinators value between $1,000.00 and $5,000.00. Remember, you get what you pay for. Which means that if you are paying $500.00 for Day-of Coordination services, you will not receive the services you are seeking.

Let’s compare it to a pair of flip flops from the Dollar Store and a pair of flip flops from a higher end company like Macy’s. Those flip flops from the Dollar Store will break within weeks of purchasing them. Those flip flops from Macy’s will last you years. Not only will they last you years, they may even have a lifetime policy. Regardless, you get what you pay for.

If you are seeking a Day-of Coordinator who is going to take on the heavy lifting and full responsibilities for your wedding day, then you should expect to pay at the very least $1,000.00. You can find all of these responsibilities in our recent blog post here. If you are looking for someone to show up day-of and simply show guests where to sit, maybe guide the processional, and then leave, you should expect to pay no more than $500.00.

If you’d like more information on what you we do, you can check out our website at and if you’d like more information on Day-of Coordination, I recently posted an article on the services included in Day-of Coordination and how we can help you. To read more, visit our blog here.

We’d love to connect with you!

Instagram: @toneyconsulting

Facebook: @toneyconsulting

And if you have questions about wedding planning or are in need of an extremely organized, detailed, and energetic planner who you can sit down and drink a glass of wine with, I’m your girl.

Ashley Toney

(802) 745-8091

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